JASON MARKK

As the lead designer, I spearheaded the comprehensive digital and print artwork campaign for the Jason Markk EU 'AIR in Colour' exhibition. This multifaceted project showcased a diverse array of creative assets tailored to promote the exhibition effectively. The campaign elements included unique wall artworks, posters, golden tickets, custom-designed chocolate bars, labelled shoeboxes, and social media content.

This sponsored event was particularly significant as it marked the launch of the Lorenz.OG Nike Air Max 95 'Dusk'. A highlight of the campaign was the release of 150 golden tickets hidden inside custom Tony’s Chocolonely Chocolate Bars. The campaign not only engaged the audience with its innovative approach but also added considerable value to the product, as evidenced by the winners' pairs now commanding prices upwards of £1500 on eBay